(If I couldn’t use Ahrefs, SEMrush would be my next choice for a multipurpose SEO software suite). There are the expected features, like competitor tracking against your given keywords, automated site auditing, etc, but where Ahrefs stands out is in organizing the information in a way that SEOs can use easily. I use the Content Gap tab to see what content a given client should create when compared to similar profiles of competitors. Ahrefs also has an analysis of the top pages, most shared content, and anticipated traffic for any domain. Like most SEO software, they use a proprietary metric for measuring the link strength of individual pages and domains, which they recalibrated in 2018 to make some artificially inflated domains score lower. Ahrefs has the most complete link index of any SEO tool that I’ve seen, which is useful for tracking both the link profiles of clients and their competitors. I set up all my clients as projects in this tool. Without further ado, here is the list of the Top 21 Best SEO Tools that the SEO Pros REALLY Use:ĭisclaimer: I use affiliate links and may receive a small commission on purchases.
The tools are ranked by the the total number of recommendations they received.
SEO TOOLS FOR AGENCIES FREE
Several tools are either free or come with free options.
Whether you are looking for SEO tools for bloggers, small businesses or agencies, for website content analysis or link building, or for keyword research and tracking, this list will be sure to help you out. But with new SEO software products coming onto the market at a rapid pace, how do you navigate through this slew of digital marketing software to find the cream of the crop? I asked over 45 SEO professionals what, in their minds, are the absolute “must have” SEO software tools that are currently available. With this in mind, it is helpful to have a list of the essential SEO tools that digital marketers and SEO pros rely on to grow their organic traffic. Staying ahead of your competition is nearly impossible without the latest SEO software. With rankings fluctuating daily and Google updating their algorithms every few months, SEO is, without a doubt, a tumultuous practice.
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